ETS Global BV Wins Award for TOEIC® Marketing Campaign
ETS Global, a wholly owned subsidiary of ETS - the creator of the TOEFL® and TOEIC® tests was awarded a Silver Cube in the category for best mailing marketing campaign at the Salon de la VAD et de l’ecommerce in Lille, France.The award went to a B2B campaign that ETS Global BV developed together with the French marketing agency Caribou for theTOEIC® tests for the French market.
The annual fair for distance selling and e-commerce attracted no fewer than 12,000 visitors over the course of three days. At the fair, professionals in the areas of e-commerce and online marketing gathered to learn the latest trends in the field. The event also rewarded the most efficient and creative e-commerce campaigns of the year. ETS Global BV and Caribou were nominated for two campaigns in the category of mailings:
Campaign September 2011 for B2B Corporate for the TOEIC Tests
Campaign February 2012 for B2B Corporate for the TOEIC Tests
The jury consisted of a wide selection of experienced marketing, sales and artistic directors of renowned companies and institutions. In awarding ETS Global BV and Caribou Silver Cube awards, the jury named their Pop Art campaign for the TOEIC tests the second-best mailing campaign.
“HR managers are highly targeted by language schools and by HR- and training-solutions providers,” says Annabelle Junillon, ETS Global BV Market Support Manager for Western Europe. “That’s why we always try to propose creative messages to get their attention. Our mailing was moderate, yet very creative, and it caught the jury’s eyes.”
“From the beginning, we adhered to ETS Global BV’s values and we are proud to participate in their success,” says Didier Kotlar, Co-founder & Sales Director at Caribou. “Major direct marketing companies took part in the competitions; it is a great reward that highlights the work of the Caribou and ETS Global teams. It gives us even more energy for our future projects.”