ETS Global Wins Award for Marketing Campaign at Conference in France
ETS Global, a wholly owned subsidiary of ETS - the creator of the TOEFL® and TOEIC® tests was awarded a Silver Cube in the category for best mailing marketing campaign at the Salon de la VAD et de l’ecommerce in Lille, France. The award went to one of the B2B campaigns that ETS Global developed together with the French marketing agency Caribou for the TOEIC® tests for the French market.
The annual fair for distance selling and e-commerce attracted no less than 12,000 visitors over the course of three days. At the fair, professionals in the areas of e-commerce and online marketing gathered to learn the latest trends in the field. The event also rewarded the most efficient and creative e-commerce campaigns of the year. ETS Global and Caribou were nominated for two campaigns in the category of mailings.
The jury consisted of a wide selection of experienced marketing, sales and artistic directors of renowned companies and institutions. They judged that ETS Global’s and Caribou’s Pop Art campaign for the TOEIC® tests was the second best mailing campaign.
“HR managers are highly targeted by language schools, HR and training solutions. That’s why we always try to propose creative messages to get their attention,” says Annabelle Junillon, ETS Global Market Support Manager for Western Europe.
“From the beginning, we adhered to ETS Global values and we are proud to participate in ETS Global’s success,” says Didier Kotlar, Co-founder & Sales Director at Caribou. “Major direct marketing companies took part in the competitions; it is a great reward that highlights the work of the Caribou and ETS Global teams. It gives us even more energy for our future projects.”